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Marketing & Performance Marketing Strategies

Your audiences move across multiple channels. Your brand should too.

We connect research, media, content, and conversion into one optimized omnichannel experience, so every impression, click, and conversation builds toward measurable growth.

Using a data-driven approach, we refine strategies and build marketing campaigns, online and offline, that keep your brand a step ahead.

Ready to make your pharma marketing perform?

Leave behind marketing campaigns that can’t prove ROI, especially those targeting physicians and healthcare providers. With Capptoo, every action counts – and every result is measurable. Book a consultation today to start your next growth chapter.
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Why You Need a Marketing & Performance Marketing Strategy

Fragmented communication, unclear attribution, and complex reports that are hard to read, let alone act on, make hard work even harder.

We close the loop between scattered data and action:
prioritize the right channels, clarifying what works, cutting what doesn’t, and translating effort into marketing activities with sustained return on investment (ROI).

Services under Marketing & Performance Marketing Strategy

Performance Marketing

Drive measurable growth through data-driven campaigns across all digital marketing channels. By combining audience insights and performance data, we reach the right people at the right time. We test, analyze, and refine continuously to optimize costs, stay within marketing budget, improve return on investment (ROI), and make every impression count.

Omnichannel Marketing

Your audience doesn’t stay in one channel or interact through a single touchpoint, so your message shouldn’t either. We create cohesive journeys across web, email, search, social, video, and events to deliver a unified brand experience. Our omnichannel approach increases visibility, drives engagement, and builds lasting customer loyalty.

Growth Marketing

We run structured experimentation sprints for analysis to test new ideas, channels, and messages, identifying what works and what doesn’t. By scaling what works and refining what doesn’t, we help your brand accelerate growth while keeping acquisition costs under control and turning those insights into repeatable results.

Digital Analytics & Conversion

Data is only valuable when it leads to action. We set up end-to-end tracking, build intuitive dashboards, and use conversion rate optimization (CRO) techniques to gain traction, improve performance and customer engagement and translate numbers into insights. This gives you full visibility into the value that drives results, helps remove friction, and shows where to focus next for higher revenue and return on investment (ROI).

Cross-Channel Advertising

Planning and optimizing marketing activities across all digital and non-digital channels is our idea of fun. Our integrated media planning ensures consistent messaging and maximizes impact across every step of the customer journey. Performance is tracked, analyzed, and continuously improved.

Search Engine Optimization (SEO)

We used three different SEO tools while building this website. We leave no keyword unturned and no H2 empty. From technical setup to content strategy, every detail matters when it comes to visibility. By combining keyword research, on-page optimization, and link-building, we help your brand get discovered by the right audience.

Training & Education for Digital Marketing

In Pharma and other regulated industries, knowing the rules is as important as knowing the tools. Our training programs make both clear. Through practical, hands-on sessions, your team learns how to use analytics, media, and marketing tools effectively, while staying compliant. Each training is practical, built around your business goals, and designed to create internal marketing capability.

Tools & technologies

We combine the most recent technology, platforms and in-house tools to plan, automate, measure, and continuously optimize your marketing performance – so insights turn into solutions and revenue faster.
Veeva

Veeva & SFMC

For compliant campaign management and multichannel execution

Screver

Screver

Turning healthcare professionals (HCP), patient, and customer feedback into actionable insights

Target

Programmatic Platforms

For targeting the right audiences, at the right time, with the right message

Stat

CRM & Analytics Systems

For transparent ROI tracking and a complete overview of performance across every channel

Every tool serves a defined business purpose, ensuring each action is measurable and every decision is informed.

With extensive experience in the pharmaceutical industry, we align every tool and process with industry standards and compliance requirements.

CASE STUDY ▸ CASE STUDY ▸ CASE STUDY
CASE STUDY ◂ CASE STUDY ◂ CASE STUDY
Awareness Campaign Omnichannel

Lungcheck 2024

Capptoo partnered with a leading pharma company to launch a digital marketing campaign in Switzerland, raising lung cancer awareness and encouraging the public to access reliable medical information and assess potential symptoms through an interactive online quiz.

  • CLIENT

    A leading pharma company

  • SCOPE

    Omnichannel awareness initiative, Screver survey

  • YEAR

    2024

doctor lung check
OUTCOMES

20,040 users started the survey, 16,611 completed it (82% survey completion rate), 11% of users downloaded the PDF report to share with their healthcare professionals (HCPs), supporting earlier access to medical evaluation and potential treatment.

HPV awareness campaign

Capptoo and Screver developed a multilingual, multichannel campaign to raise awareness of HPV and promote vaccination. With tailored messages for parents, students, and women, the initiative combined strategic planning, automation, and compliant execution – delivering impactful, engaging content that encouraged proactive health behavior across Europe.

  • CLIENT

    A leading pharma company

  • SCOPE

    Omnichannel awareness initiative, Performance marketing

  • YEAR

    2024

People on the street
hpv case study
hpv case study
People on the street
street
OUTCOMES

We designed all digital assets, from eight dedicated landing pages to the full strategy for Meta, Tinder, SEA, and GDN. The campaign reached 13 million people, delivered 77 million impressions, and drove more than 200,000 landing page visits.

Turning Ideas into Reality

Asking questions

You talk and we listen.
Then we act.

Digging Deep

We roll up our sleeves and start with the research, getting to know your company, audience, and your competitors.

Finding answers

We turn the deep digging into a strategy that makes sense.

Your Turn

This is where we fine-tune things together. You decide and we implement.

Building & Creating

We get to work… designing, writing, coding and launching.

Time to Launch

3,2,1…. Take off!!! We are the mission control for your successful project.

Measuring & improving

There is no stopping. Results are tracked, adjustments made, and progress keeps flowing.

Why Add Capptoo to Your Marketing Mix?

With seven specialized departments under one roof, we connect strategy, creativity, design, and development to transform challenges into digital solutions and strengthen your competitive advantage.

Over seven years of experience working with big pharma and other industries have given us more than a few headaches, but we have the remedy. We understand the side effects of industry complexity and know how to turn them into clear, effective solutions.

No matter the industry, our approach stays the same: data-informed, insight-driven, and built to perform.

Make every click count