Interactive e-detailing for pharmaceutical companies
From brief to Veeva upload.
Capptoo builds e-detailing presentations for pharma sales teams, from medical writing and design to Veeva upload. One team. 500+ pharma projects completed across Europe.
Pharma and life science companies across Europe trust us with their e-detailers.
500+
pharma projects
1000+
Veeva CLM eDAs
20+
Veeva Certified Agency
Let us fill you in
Why e-detailing projects go wrong
Most pharmaceutical sales representatives have lived at least one of these below.
The benefits of e-detailing, integrated into your broader marketing strategy, help pharma companies overcome these challenges by enabling efficient, compliant, and engaging communication with HCPs.
HCPs sit through it. Then forget it.
A slide deck on a tablet is still a slide deck. Without interactive content that follows the clinical conversation, healthcare professionals wait for the rep to finish. Your key message doesn’t land.
And without proper eDetailing, you’re flying blind afterwards: no data on which slides held attention, where they dropped off, or what actually sparked a question.
Your reps opened it once in training. After that, nothing.
When the navigation doesn’t match how HCP conversations go in the field, reps stop using it after the first call. An e-detailer that stays buried in the Veeva library does nothing for prescribing behaviour.
A third MLR review. Your launch window is gone.
Agencies that don’t know pharmaceutical compliance write first and learn later. Each revision round adds weeks. By the time content clears review, the sales cycle has moved on.
Full-cycle e-detailing for better customer experience
Capptoo takes your e-detailing from the first brief to the Veeva upload. As a key component of digital marketing strategies for pharma and life science companies, e-detailing is often integrated with other channels to maximize impact and engagement. Medical writing, design, development, PromoMats submission – one team owns every step.
No handoffs between vendors. No agency asking what CLM means at the start of a project.
Over 500 e-detailing projects for pharma companies and life science companies across Europe. We know what sales teams need from an e-detailer to use it in the field.
Pharma-native
Veeva Certified
360° agency
Full team
Multiple languages
How we build eDa interactive presentations
Five stages. One team responsible for all of them.
Building an interactive e-detailing presentation comes down to navigation and clarity. A 30-slide deck has to feel as easy to navigate as a five-slide one. HCPs need to move through it without getting lost, jump straight to the section a question raises and take in a chart in seconds rather than read a wall of text.
Done well, this keeps the rep in control of the conversation instead of fighting the deck and gives you insights into what HCPs engage with and where they lose interest.
Medical writing
Medical writers who know your therapy area, your product’s claims, and your MLR requirements. Content written for pharmaceutical review compliance from day one – not retrofitted for it.
Accurate, MLR-ready content in your language.
Design
2D/3D models, mechanism of action animations, interactive data visualisations, easy to use UI. We design for how healthcare professionals process clinical information, not how presentations look in a pitch meeting.
Visual content HCPs engage with.
Development and Veeva upload
We build the eDA to Veeva’s spec, submit it to PromoMats, configure it in CLM, and get it through approval. 1,000+ uploads in Veeva Vault behind us.
Coded to Veeva’s spec. Passes on the first upload.
Feedback and release
Revisions handled in days. Every review cycle managed until the e-detailer is approved and in the hands of your reps. On time.
Delivered on your pharma marketing launch timeline
500+ pharma projects. No missed launch dates. Our process is built around pharmaceutical timelines: MLR review cycles, PromoMats submission windows, rep training schedules. We plan backwards from your go-live date from the start, not after the first delay.
2
Veeva CLM content delivery without the complications
Over 1,000 CLM presentations uploaded and approved in Veeva Vault. Our team handles PromoMats submission, content configuration, and approval workflows. We know the system well enough to know where the complications usually appear and how to avoid them.
3
Increased engagement across digital channels
65% of young physicians prefer to receive information through digital channels. Interactive e-detailing lets the rep jump straight to what the HCP is asking about and every interaction is tracked. Pharma marketing teams get detailed analytics on what content resonates and what gets skipped.
Why pharma companies choose Capptoo for e-detailing
1: One team. Every step of the e-detailing process.
Medical writing, design, development, Veeva upload. One brief. One point of contact. No handoffs between vendors. If something needs fixing, you call one number. Capptoo owns the full process.
3: Development and design as one
Our developers and designers work on every e-detailer together. That means easy navigation, load speed, and clean layout are built-in from the start, not patched in later.
2: An e-detailing agency that speaks pharma.
500+ projects across therapy areas, markets and different digital platforms. We know MLR. We know what makes HCPs engage with e-detailers versus tune them out. We know what sales reps need from a CLM presentation to use it in the field. That knowledge doesn’t come from working across industries.
4: Built for pharmaceutical launch timelines.
Large agencies run your project alongside dozens of others. Capptoo dedicates a team to your project. Revisions in days. Your launch date is not a suggestion.
E-detailing for pharma companies: questions we get asked
Q1: What is e-detailing in pharma?
E-detailing, also called electronic detailing or a CLM presentation, is the digital format pharmaceutical sales representatives use when meeting HCP. Instead of printed visual aids, pharmaceutical representatives use interactive presentations on tablets during face-to-face visits or remote meetings via video conferencing platforms. Unlike traditional detailing, e-detailing allows for branching navigation, animations, embedded video, and data acquisition at the slide level. All interaction data feeds back into the customer relationship management system (like Veeva CRM), giving marketing teams visibility into time spent on each topic, what content resonates with different HCPs, and how to personalise follow-up content delivery across channels.
Q2: How long does an e-detailing project take?
Most e-detailing projects take between four and ten weeks from briefing to Veeva upload. Timeline depends on content complexity, number of slides/languages, interactivity and the pharma company’s MLR review process. Minor update projects or localisation of existing content move faster. New product launches with brand new studies or multiple markets take longer. We provide a timeline with every estimate.
Q3: Are you a Veeva Certified Agency?
Yes. Capptoo is a Veeva-certified agency with specialists in CLM content development, Vault PromoMats submissions, CLM testing and approval workflows, and Veeva Approved Emails. We have completed over 1,000 CLM uploads in Veeva Vault for pharma companies across Europe.
Q4: What therapy areas do you cover?
All of them. We have built e-detailing for oncology, cardiology, CNS, rare diseases, immunology, infectious diseases, vaccines, diabetes, respiratory diseases, hematology, and others. Our medical writers bring specific therapy area knowledge to each project, including familiarity with the clinical evidence landscape and how physicians in that speciality prefer to receive information.
Q5: Can you support the MLR review process?
Yes. Medical content is written with MLR compliance requirements in mind from the first draft – substantiated claims, accurate referencing, reviewer-friendly documentation. We are experienced in managing feedback cycles efficiently and structuring content in ways that reduce revision rounds. The MLR process is part of our delivery timeline, not something that happens after we hand over.
Q6: Do you offer retainer or ongoing services?
Yes. Pharma companies working across multiple brands or markets often work with us on a retainer basis for ongoing e-detailing updates, new sales cycle materials, multi-market localisation, and Veeva content management. Contact us to discuss what that looks like for your brand.
Start your e-detailing project
Tell us what you’re working on. We’ll send a detailed estimate within a few hours.
No commitment required. A real estimate from a team that has built over 500+ e-detailing projects for pharmaceutical companies.
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