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Customer & Employee
Engagement Advisory

First class advisory on optimizing customer and employee engagement processes

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Experience Cloud

The leading Feedback Management Platform to engage with customers and employees. For actionable insights in real-time.

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Digital transformation & Agile workflows, patient-centric digital marketing. Veeva.

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Capptoo supports pharmaceutical companies with its industry-specific expertise and unmatched services offering to excel in the digital race.

4 compelling reasons to onboard Capptoo

  • #1


    We speak

    Our Medical Writers enhance indication specific information and produce new content for any desirable use. They are in direct exchange with Medical Advisors, Liaisons and HCP’s to achieve the best possible outcomes.

  • #2


    HCP Experience Management

    We develop Therapeutic Area specific Customer Experience Maps to identify / rank existing touch points, and to create new ones, including the appropriate actions for the BUD’s and teams to excel.

  • #3


    MVPs /
    Oncology Compass

    We lead ideation workshops to create new products & go-to-market strategies. We implement them too: from specification & design, to development, to digital marketing - in an agile way, continuously taking user feedback into consideration.

  • #4


    We are

    Capptoo’s experts understand how to achieve commercial excellence through integrated master data, compliant commercial content, and multichannel CRM, while seeking to ensure regulatory compliance (i.e. PromoMats support).

team meeting

On-site ideation workshop with our client — one of the most largest Pharma companies in Switzerland, as well globally.

Our Pharma focused services

Solving healthcare marketing challenges to boost brand awareness and sales.

  • Engaging Content

    • Scenarios, copywriting & storytelling

    • Explainers and HCP videos

    • Corporate movies

    • Feedback solutions

  • Medical Writing

    • One pagers

    • Congress highlights (ESMO, ASCO, IASLC)

    • Patient brochures

    • Journal articles

    • Publication summaries

  • Communication / Touch-points

    • Websites / Portals

    • One-pagers

    • CRM approved Emails

    • Presentations

  • UX/UI Improvements

    • Engagement & usability improvements

    • User Experience analysis

    • Website design

    • HCP applications and Software design

    • Catchy illustrations & graphics

  • Digital Campaigns / Veeva

    • Rep-enabled / Broadcast Emails

    • iDetailAid for CLM

    • Vault PromoMats compliance support

    • Salesforce Marketing Cloud

    • Publishing: Wordpress, Tridion, Drupal

  • Advisory

    • Strategy and ideation workshops

    • HCP / Employee experience maps

    • Agile coaching / Agile in marketing

    • Employee & customer feedback concepts

  • Digital Marketing

    • Traffic & conversion boost

    • Analysis and strategy development

    • Search Engine Optimization (SEO)

    • Search Engine Marketing (SEM)

    • Social Media & Digital advertising

  • Interactive

    • Web AR / VR experiences

    • Interactive web applications

    • Website design

    • Stories & video posts (social networls)

    • Interactive presentations

Numerous Veeva-certified experts on board

Capptoo is a Veeva-certified agency. In 2020 alone, we delivered more than 12’000 digital marketing hours to Pharma companies in Switzerland, implementing campaigns in Veeva CRM, and supporting the compliance/approval process in Veeva Vault PromoMats.

  • 80+

    successful digitals projects / campaigns

  • 300+

    PromoMats approved assets

  • 13K

    CRM approved Emails / Broadcast Emails sent

  • 900h

    effective hours we saved for BUDs / Therapeutic areas

veeva expert

Starting with us is easy & risk-free!

Onboarding a new agency is not always a joyride, but its worth the effort for Capptoo! Moreover, we will be happy to co-invest up to 75% in our first project that is less than 100 hours.

Start a project

We understand specific HCP needs

We therefore created the Oncology Compass — the Blinkist for Oncologists, a centralized cancer study library, curated by Oncologists for Oncologists. With our platform, we help them to save time - time they need to save lives.

  • The go-to reference for Oncologists

    Oncology Compass was designed with the aspiration to improve lives. It became an everyday source of knowledge for many Swiss oncologists.

  • A stellar scientific team

    Oncology Compass was designed with the aspiration to improve lives. It became an everyday source of knowledge for many Swiss oncologists.

  • Venture project

    We are proud to have leading Oncologists on our Scientific Board. They partake at the most important lung cancer conferences selecting specific ‘practice-relevant’ research.

The platform was defined and developed by MSD Merck Sharp and Dohme and Capptoo AG, in conjunction with leading Swiss oncologists

Meet our experts

  • christian


    Agile Coach and Ideation Expert; Co-Inventor of the Oncology Compass

  • natallia


    User Experience and User Design Genius

  • nastya


    SEO / SEA / Social Media Expert

  • anne


    Medical Writer, Translator, Researcher

  • nur


    Medical Writer, Translator, HCP

  • roman


    Design and Digital Production Lead

  • dejan


    Program Manager and Veeva Expert

  • wojtek


    Storyteller and Content Writer for Pharma videos

  • tanja


    Program Manager & Feedback Specialist for all Therapeutic Areas


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