Customer & Employee Engagement
Customer Experience Map
Strengthen 'touchpoint interaction' with your customers, and identify new ones to leverage your business entirely.
Capptoo analyses the status quo - and creates Customer Experience Maps, that display the firm's vision/strategy, customer segments, products - and all current plus future touchpoints including their impacts on your bottom line.
Goals
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Show all relevant success parameters on one map
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Identify all current customer engagement touchpoints
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Define the interaction strength of each touchpoint
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Select the most promising one's - 'signature touchpoints'
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Ideate how to improve all relevant interactions points
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Identify all future engagement touchpoints / create an action plan
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Use it as a work/map in process - meet and discuss 'around it'
Deliverables
In-depth analysis of current customer engagement - design the future Customer Experience Map.
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Online stakeholder survey/interviews
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Customer Experience Workshop
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Customer Experience Map (1.8m x 1.1m)
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Visualization of areas for optimization
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Strategy and action plan on Epic level
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Scrum process to inspect and adapt
Deep dive in digital user experience, creative web technologies and up-to-date strategies in web and beyond - see our blog ‣
Check yourself
Does your company perfectly engage with your customers?
Through how many touchpoints (sales agent, website, newsletter, etc.) do you interact with your customers today?
Do you have an overview of all customer interaction points on one single map?
Do you generate enough sales leads, which then convert into business and revenue?
Do you maximize your current customer base to cross or up-sell additional products and services?
41 companies in Switzerland already completed our health checks
Your customers do not receive a memorable experience; you are losing business
You got the basics right, but can easily improve customer engagement and experience
Your customers receive a valuable experience - very good!
Wow, looks like you’re doing better than 76% other companies who passed this test. However, there is always room to improve! Would you like to talk to our experts and see how you can map the world's best practices with your customer engagement?
There is always something to improve! We would gladly share our experience and best practices and help you to transform the organization for more agility!
Christian Fillinger Capptoo, Founder & CEO 
For 3 years I am now working in a close partnership with Capptoo to support their cutting-edge Customer Experience Platform Screver. I have hardly ever seen a management team that is so driven and committed to provide high quality services to clients and perfectionism to their software stack
Jan Keller
,Program Manager, Google
“Most customers don't really know their clients, nor how to best engage with them in digital ways. The vast number of touchpoints to evaluate is overwhelming and unfortunately there is no magic bullet - but extensive expertise, outside the box thinking - in a systematic and outcome oriented way!”
Tanja Palm — our Expert & COO
