Customer & Employee Engagement
Customer Experience Map
Strengthen 'touchpoint interaction' with your customers, and identify new ones to leverage your business entirely.
Capptoo analyses the status quo - and creates Customer Experience Maps, that display the firm's vision/strategy, customer segments, products - and all current plus future touchpoints including their impacts on your bottom line.
Goals
Show all relevant success parameters on one map
Identify all current customer engagement touchpoints
Define the interaction strength of each touchpoint
Select the most promising one's - 'signature touchpoints'
Ideate how to improve all relevant interactions points
Identify all future engagement touchpoints / create an action plan
Use it as a work/map in process - meet and discuss 'around it'
Deliverables
In-depth analysis of current customer engagement - design the future Customer Experience Map.
Online stakeholder survey/interviews
Customer Experience Workshop
Customer Experience Map (1.8m x 1.1m)
Visualization of areas for optimization
Strategy and action plan on Epic level
Scrum process to inspect and adapt
Improve customer engagement dramatically and increase sales leads - by thinking outside the box - see our blog ‣
Check yourself
Does your company perfectly engage with your customers?
- No at all
- To some degree
- Rather yes
- Yes
41 companies in Switzerland already completed our health checks
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“For 3 years I am now working in a close partnership with Capptoo to support their cutting-edge Customer Experience Platform Screver. I have hardly ever seen a management team that is so driven and committed to provide high quality services to clients and perfectionism to their software stack”
Jan Keller
,Program Manager, Google
“Most customers don't really know their clients, nor how to best engage with them in digital ways. The vast number of touchpoints to evaluate is overwhelming and unfortunately there is no magic bullet - but extensive expertise, outside the box thinking - in a systematic and outcome oriented way!”
Tanja Palm — our Expert & COO
