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Customer & Employee
Engagement Advisory

First class advisory on optimizing customer and employee engagement processes

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Experience Cloud

The leading Feedback Management Platform to engage with customers and employees. For actionable insights in real-time.

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Digital transformation & Agile workflows, patient-centric digital marketing. Veeva.

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Customer & Employee Engagement

Customer Experience Map

Strengthen 'touchpoint interaction' with your customers, and identify new ones to leverage your business entirely.

Capptoo analyses the status quo - and creates Customer Experience Maps, that display the firm's vision/strategy, customer segments, products - and all current plus future touchpoints including their impacts on your bottom line.


  • Show all relevant success parameters on one map

  • Identify all current customer engagement touchpoints

  • Define the interaction strength of each touchpoint

  • Select the most promising one's - 'signature touchpoints'

  • Ideate how to improve all relevant interactions points

  • Identify all future engagement touchpoints / create an action plan

  • Use it as a work/map in process - meet and discuss 'around it'


In-depth analysis of current customer engagement - design the future Customer Experience Map.

  • Online stakeholder survey/interviews

  • Customer Experience Workshop

  • Customer Experience Map (1.8m x 1.1m)

  • Visualization of areas for optimization

  • Strategy and action plan on Epic level

  • Scrum process to inspect and adapt

Deep dive in digital user experience, creative web technologies and up-to-date strategies in web and beyond - see our blog

Check yourself

41 companies in Switzerland already completed our health checks

“During several workshops all our 8 business units created individual Customer Experience Maps that became the single most important focal point for internal meetings around customer engagement. We progressed from originally 6 touchpoints to > 30 in two years.”

Tracy Harries


Project Lead, Optus

10 A top-notch experts

“Their mix of creative force and technical know-how makes the difference. Thanks to this combination, and due to their ability to scale (additional expats) immediately if required, Capptoo works not only fast but is also always spot on in the approaches”

Thorsten Dekker


Product Owner Optus

10 Outstanding

For 3 years I am now working in a close partnership with Capptoo to support their cutting-edge Customer Experience Platform Screver. I have hardly ever seen a management team that is so driven and committed to provide high quality services to clients and perfectionism to their software stack

Jan Keller


Program Manager, Google

9 Very recommend

Capptoo supports us with Ideation and Strategic Workshops to identify new ways to market our products; and support us through agile coaching to transform our business.

Michal Myszkowski


Data & Digital Lead, Big Pharma

9 Reliable partner


“Most customers don't really know their clients, nor how to best engage with them in digital ways. The vast number of touchpoints to evaluate is overwhelming and unfortunately there is no magic bullet - but extensive expertise, outside the box thinking - in a systematic and outcome oriented way!”

Tanja Palm — our Expert & COO

Tanja Palm, Expert & COO