Show all relevant success parameters on one map
Identify all current customer engagement touchpoints
Define the interaction strength of each touchpoint
Select the most promising one's - 'signature touchpoints'
Ideate how to improve all relevant interactions points
Identify all future engagement touchpoints / create an action plan
Use it as a work/map in process - meet and discuss 'around it'
In-depth analysis of current customer engagement - design the future Customer Experience Map.
Online stakeholder survey/interviews
Customer Experience Workshop
Customer Experience Map (1.8m x 1.1m)
Visualization of areas for optimization
Strategy and action plan on Epic level
Scrum process to inspect and adapt
Does your company perfectly engage with your customers?
Through how many touchpoints (sales agent, website, newsletter, etc.) do you interact with your customers today?
Do you have an overview of all customer interaction points on one single map?
Do you generate enough sales leads, which then convert into business and revenue?
Do you maximize your current customer base to cross or up-sell additional products and services?
41 companies in Switzerland already completed our health checks
Your customers do not receive a memorable experience; you are losing business
You got the basics right, but can easily improve customer engagement and experience
Your customers receive a valuable experience - very good!
Wow, looks like you’re doing better than 76% other companies who passed this test. However, there is always room to improve! Would you like to talk to our experts and see how you can map the world's best practices with your customer engagement?
There is always something to improve! We would gladly share our experience and best practices and help you to transform the organization for more agility!
For 3 years I am now working in a close partnership with Capptoo to support their cutting-edge Customer Experience Platform Screver. I have hardly ever seen a management team that is so driven and committed to provide high quality services to clients and perfectionism to their software stack
Program Manager, Google
“Most customers don't really know their clients, nor how to best engage with them in digital ways. The vast number of touchpoints to evaluate is overwhelming and unfortunately there is no magic bullet - but extensive expertise, outside the box thinking - in a systematic and outcome oriented way!”
Tanja Palm — our Expert & COO