ScreverPharmaceutical Expo 2024 – client support and live presence
In summer 2024, Capptoo provided specific event management support for a key pharmaceutical client at a high-profile NHS England conference and exhibition in one of the major cities in England.
The dialogue of digital and physical communication levels during a trade fair or pharmaceutical Expo reflects several of Capptoo’s core strengths, making us an ideal partner for clients in the pharmaceutical field.
First and foremost, Capptoo’s management expertise ensured a seamless and professional presence at the conference, facilitating strategic planning, coordinating logistical requirements, and overseeing on-site execution.
Second, Capptoo’s understanding of the pharmaceutical industry landscape and the utility of our Screver platform, a powerful platform for administering surveys and capturing real-time stakeholder feedback, positioned us as a valuable resource. Our hands-on involvement allows attendees, sponsors, and exhibitors to gain insights into customer and employee experiences, ultimately driving data-informed decision-making.
As a result of our participation, we deliver considerable value to our clients through a streamlined, impactful event presence.
Third, our Screver platform delivers real-time data analysis on all the topics surveyed, allowing the client to implement necessary changes immediately.
During the exhibition or trade fair, Capptoo also forges new professional connections and strengthens relationships within the local pharmaceutical and healthcare services sectors. This engagement not only enhances our client’s experience outcome but also opens doors for future collaborations and growth opportunities across these critical markets.
Challenges
Challenge 1: Ultra-fast ideation and ready-to-go concept development
We thrive on working with precision, are goal-oriented, and move fast to exceed our clients’ expectations. Guided by our agile creative and planning teams, we develop an expo presence far beyond a standard exhibition stand and ensure the best possible outcome for our client.
Our teams are experienced and very agile, guaranteeing a fast response time even on short-notice calls for help – ensuring a on-point delivery and precise conception
Challenge 2: Understanding the local healthcare system
We are a Swiss-based agency, and working within a specific country’s public healthcare landscape presents new dynamics compared to Switzerland’s private-focused model. Understanding local practices requires close collaboration and open communication with our client, ensuring our approach resonates with the specific market we work in. Through this, we strengthen the partnership between our client and their target audience, by aligning on shared goals and expanding our knowledge base – positioning us to navigate and manage similar healthcare environments more effectively in future projects.
Solutions & Implementation
Communication Flow with Attendees: We establish a comprehensive communication strategy that begins in advance of an event to ensure meaningful engagement. Our team conducts a pre-event workshop with our client, where we refine their messaging and develop engaging content for the upcoming event.
We set a 100% follow-up date within two weeks post-event, ensuring that every connection made was nurtured and leveraged.
Creating an Engaging Stand at the Expo:
Our goal is to attract and engage attendees during the particular expo. Therefore, we design our client’s stand’s visual and experiential elements to align with their brand identity.
We specialise in designing striking key features, unique for each client. One of our striking designs combines offline, physical, and online digital installations, which reflect and present the client’s message and visualize factual communication and feedback from the HCPs involved with the client.
Our designs range from simple narrative installations to complex, multilevel storytelling installations throughout the city and the Expo venue. Our designers create artistic and communicative visualisations and manifestations for digital messages, crafting an emotional and hands-on experience in the physical world.
The emotional value of such messages reinforces our client’s brand values while creating a memorable and interactive experience for attendees. Accordingly, we design specific landing pages for those projects, connecting the digital presence of our client seamlessly with their physical expo presence.
Onsite, during the Expo:
Gathering Opt-ins: We implement a series of strategic touchpoints, ensuring a minimum of three interactions with each attendee. This included personalized invitations, onsite engagements at the stand, and post-event follow-ups, all designed to secure opt-ins for ongoing communication.
Summary
Capptoo is fast and agile and understands the subtle nuances of communication in a sensitive healthcare environment.
The agency’s marketing expertise and focus on customer experience blend effortlessly with the pharmaceutical partner’s powerful brand and industry influence.
The powerful cooperation between Capptoo and the particular client creates deeply resonating campaigns, ensuring meaningful engagement and long-term growth.
