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Customer & Employee
Engagement Advisory

First class advisory on optimizing customer and employee engagement processes

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Screver®
Experience Cloud

The leading Feedback Management Platform to engage with customers and employees. For actionable insights in real-time.

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Customer & Employee Engagement

Agile Marketing

Agile in Marketing and Sales are the new ways of working. Identify the point of failure fast - no to waste energy, time and money.

Agile methods are traditionally applied in IT, yet we have successfully adapted Scrum / Kanban / Safe to the marketing domain. In focusing on cross-functional teams and continuous feedback loops - customers and experts (daily sprints), you quickly increase your rate of success.

Goals

  • Educate your marketing/sales experts on agile ways of working

  • Re-define and apply roles, i.e. Scrum Master, Product Owner, Team

  • Identify higher complexity projects as 'epics' and fill the backlog

  • Learn to master writing 'user stories' - i.e. features and functionalities

  • Plan and review sprints; always focus on optimizing the process.

  • Design and develop minimum viable products (MVPs); test early

  • Continuously include customers / end-users valuable feedback

  • Inspect and adapt to improve product increments / the final product

  • Become a true learning organization

Deliverables

Agile ways of working will allow your marketing and sales team to innovate and excel.

  • Analysis and gap report of current marketing and sales strategy

  • Agile 101, 102, 103+ coaching - with relevant certifications

  • Role-mapping and backlog building workshops

  • Education on tools: Microsoft Teams, Trello and Jira

  • Support in defining, designing, testing campaigns (epics; user stories)

  • Support in developing MVPs / clickable prototypes

  • Support in capacity planning - mastering story points (Fibonacci, t-shirts)

Deep dive in digital user experience, creative web technologies and up-to-date strategies in web and beyond - see our blog

Check yourself

48 companies in Switzerland already completed our health checks

“Capptoo supported us to rethink the way we work and helped us to evolve from our tunnel vision to become innovators.”

Michael Kuhn

,

CEO, DC Aviation

10 Top-notch experts

“Their mix of creative force and technical know-how makes the difference. Thanks to this combination, and due to their ability to scale (additional expats) immediately if required, Capptoo works not only fast but is also always spot on in the approaches”

Thorsten Dekker

Thorsten Dekker

,

Product Owner Optus

10 Outstanding

“For 3 years I am now working in a close partnership with Capptoo to support their cutting-edge Customer Experience Platform Screver. I have hardly ever seen a management team that is so driven and committed to provide high quality services to clients and perfectionism to their software stack.”

Jan Keller

Jan Keller

,

Program Manager, Google

9 Very recommend

“Capptoo supports us with Ideation and Strategic Workshops to identify new ways to market our products; and support us through Agile Coaching to transform our business.”

Michal Myszkowski

Michal Myszkowski

,

Data & Digital Lead, Big Pharma

9 Reliable partner

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“Unfortunately, many companies are blinded by their past success and don’t innovate. That is why more than 88% of all S&P 500 firms vanished during the last 6 decades. To succeed sustainably, agility, effective and constant innovation has to become your DNA.”

Christian Fillinger — our Expert & CEO — is looking forward to discuss your opportunities

Christian Fillinger, Expert & CEO