Customer & Employee Engagement
Agile Marketing
Agile in Marketing and Sales are the new ways of working. Identify the point of failure fast - no to waste energy, time and money.
Agile methods are traditionally applied in IT, yet we have successfully adapted Scrum / Kanban / Safe to the marketing domain. In focusing on cross-functional teams and continuous feedback loops - customers and experts (daily sprints), you quickly increase your rate of success.
Goals
Educate your marketing/sales experts on agile ways of working
Re-define and apply roles, i.e. Scrum Master, Product Owner, Team
Identify higher complexity projects as 'epics' and fill the backlog 'Learn to master writing \'user stories\' - i.e. features and functionalities
Learn to master writing 'user stories' - i.e. features and functionalities
Plan and review sprints; always focus on optimizing the process.
Design and develop minimum viable products (MVPs); test early
Continuously include customers / end-users valuable feedback
Inspect and adapt to improve product increments / the final product
Become a true learning organization
Deliverables
Agile ways of working will allow your marketing and sales team to innovate and excel.
Analysis and gap report of current marketing and sales strategy
Agile 101, 102, 103+ coaching - with relevant certifications
Role-mapping and backlog building workshops
Education on tools: Microsoft Teams, Trello and Jira
Support in defining, designing, testing campaigns (epics; user stories)
Support in developing MVPs / clickable prototypes
Support in capacity planning - mastering story points (Fibonacci, t-shirts)
Doing the right thing - and do‚ it's right - is paramount to become a truly agile organization; to innovate and to adapt with precision to change - see our blog ‣
Check yourself
Did your company have formal agile training / coaching
- No
- Only in the IT department
- Yes, several teams (not only IT)
- Yes - we are agile all the way
48 companies in Switzerland already completed our health checks
next
“For 3 years I am now working in a close partnership with Capptoo to support their cutting-edge Customer Experience Platform Screver. I have hardly ever seen a management team that is so driven and committed to provide high quality services to clients and perfectionism to their software stack”
Jan Keller
,Program Manager, Google
“Unfortunately, many companies are blinded by their past success and don’t innovate. That is why more than 88% of all S&P 500 firms vanished during the last 6 decades. To succeed sustainably, agility, effective and constant innovation has to become your DNA.”
Christian Fillinger — our Expert & CEO — is looking forward to discuss your opportunities
