Educate your marketing/sales experts on agile ways of working
Re-define and apply roles, i.e. Scrum Master, Product Owner, Team
Identify higher complexity projects as 'epics' and fill the backlog
Learn to master writing 'user stories' - i.e. features and functionalities
Plan and review sprints; always focus on optimizing the process.
Design and develop minimum viable products (MVPs); test early
Continuously include customers / end-users valuable feedback
Inspect and adapt to improve product increments / the final product
Become a true learning organization
Agile ways of working will allow your marketing and sales team to innovate and excel.
Analysis and gap report of current marketing and sales strategy
Agile 101, 102, 103+ coaching - with relevant certifications
Role-mapping and backlog building workshops
Education on tools: Microsoft Teams, Trello and Jira
Support in defining, designing, testing campaigns (epics; user stories)
Support in developing MVPs / clickable prototypes
Support in capacity planning - mastering story points (Fibonacci, t-shirts)
Did your company have formal agile training / coaching
I can confidently explain the agile ways of working principles (i.e. for Scrum, Kanban)
I can confidently explain the key differences between traditional waterfall methods and agile
We have already applied Agile., (i.e. Scrum, Kanban) to our marketing department / initiatives
How much manual work do you have with data entry, making reports, comparing metrics or gathering insights every day?
48 companies in Switzerland already completed our health checks
Your company is not agile; you are losing business, market share and talents
You got the basics right, but can easily improve your agile ways of working
Agile ways of working is part of your culture; you are well set for a successful future - very good!
Wow, looks like you’re doing better than 88% other companies which passed this test. However, there is always room to improve! Would you like to talk to our experts and see how you can map the world's best practices with your Employee Engagement?
There is always something to improve! We would gladly share our experience and best practices and help you to transform the organization for more agility!
“For 3 years I am now working in a close partnership with Capptoo to support their cutting-edge Customer Experience Platform Screver. I have hardly ever seen a management team that is so driven and committed to provide high quality services to clients and perfectionism to their software stack.”
Program Manager, Google
“Unfortunately, many companies are blinded by their past success and don’t innovate. That is why more than 88% of all S&P 500 firms vanished during the last 6 decades. To succeed sustainably, agility, effective and constant innovation has to become your DNA.”
Christian Fillinger — our Expert & CEO — is looking forward to discuss your opportunities